ATALANTA SPONSORSHIP 2023/2024
For the 2023/2024 season we will still be alongside Atalanta BC as Gold sponsor and Workwear Partner. A partnership based on sharing values with the team and its fans.
If you were to ask us to describe our partnership with Atalanta BC with one word, the word would definitely be passion. The passion we put into our work every day to create high quality workwear and shoes is the same passion that can be felt every Sunday at the stadium among Dea fans.
A love, the love for one’s team, that must also be exhibited every day at work thanks to two of our iconic work pants – 1556 and 1989 – both available in Dea version.
“ Quality and sustainability are two of the pillars of our company- says Massimiliano Tomasoni, CEO of Blåkläder Italy. It is the sharing of values with the team and its fans that prompted us to renew our partnership with Atalanta for the 2023/2024 season. “
WORKWEAR PARTNER 2023/2024
Starting this season, not only the fans, but also the care and maintenance workers at Gewiss Stadium and the Bortolotti Sports Center (home of the Club where all the youth sector teams also play and train) will wear Blåkläder clothing: comfortable, functional and durable garments that will support their work on a daily basis.